Cinema Release Australia August 2013 US September 2013
RED OBSESSION
For centuries Bordeaux has commanded an almost mythical status in the world of wine as a symbol of wealth, power and influence. While its great estates have beguiled kings, emperors and dictators alike, its prosperity has always been tied to the shifting fortunes of global economies – as great nations rise and fall, so does the fate of Bordeaux.
Now, something unprecedented is happening – and that something is China. Traditional customers like the United States and the United Kingdom are bowing out as the Dragon economy’s new wealthy are pushing prices to stratospheric levels.
This massive emerging market is seductive and voracious but also unpredictable. Will it be the bubble that never bursts or the biggest threat yet to Bordeaux's centuries old reputation?
